Serrano - Spices & Herbs
Serrano is a modern spice brand built to bring everyday essentials to the shelf with a premium, approachable identity that feels as good as the products inside.
Branding
Packaging
Know More
Serrano approached me to create a visual identity that could bridge two worlds. The brand needed to feel premium enough to earn trust, while remaining accessible to a mass-market audience. From the logo to the packaging system, every decision was made to help the products stand out without feeling out of reach.
What needed solving.
Create a premium identity without losing mass-market appeal.
The challenge wasn't simply to design attractive packaging. Serrano needed a brand that could compete against familiar products on crowded shelves while immediately communicating quality, trust, and everyday usability. The identity had to feel refined, memorable, and scalable across a growing range of spices and herbs
How I approached it.
A clean identity built around clarity, consistency, and shelf presence.
I developed a complete visual identity that balances simplicity with premium character. The logo establishes a distinctive foundation, while the packaging system uses a consistent layout, bold product hierarchy, and restrained design language to create recognition across the product range. The result is a brand that feels elevated without becoming exclusive.
What was ultimately delivered.
A complete visual identity designed to grow with the brand.
The project delivered a cohesive brand system including the logo and packaging design for Serrano's product range. Together, they create a strong shelf presence, reinforce the brand's premium positioning, and provide a flexible foundation for future products as the business continues to evolv.
FAQ